Powering sales growth through SAP AI and Automation
How AI-driven automation is transforming sales through SAP Ecosystem · Wednesday, 30 September 2026
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Keynote02:00 PM – 02:30 PM
Powering sales growth through SAP AI and Automation
by Business Line
ITEX Arena Stage
EnglishSAPArtificial IntelligenceSales AutomationDigital TransformationBusiness Process AutomationSales GrowthEnterprise TechnologyIraq
- Farrukh Iqbal
Assistant Vice President — Business Line
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In today's competitive business landscape, organizations are under constant pressure to grow revenue faster while operating leaner. This keynote examines how SAP's AI and automation capabilities are helping enterprises transform their sales operations — from lead generation and pipeline management to forecasting and customer engagement. Drawing on real-world experience leading regional operations, Ali Mustafa will share how Business Line has helped organizations in Iraq and across the Middle East adopt intelligent automation to streamline sales processes, reduce manual overhead, and make faster, data-driven decisions. Attendees will gain insight into the practical steps needed to integrate AI into existing SAP landscapes, the common pitfalls to avoid, and how to build a roadmap for sustainable, technology-driven sales growth.
Who it is for
C-suite executives, sales and commercial leaders, IT and digital transformation decision-makers, SAP practitioners, and business leaders exploring AI and automation adoption in enterprise sales functions.
Key takeaways
1. How AI and automation within the SAP ecosystem can directly accelerate sales growth 2. Practical steps to integrate intelligent automation into existing sales and CRM processes 3. Lessons learned from real-world deployments across Iraq and the broader Middle East 4. How to build a scalable roadmap for AI-driven sales transformation 5. Common implementation pitfalls and how to avoid them
On ITEX Arena Stage